Shopportunity: Flight Boutique + SOREL + Pinterest at the Sundance Film Festival

WHAT: The 2013 Sundance Film Festival kicks off today in Park City, and our friends at Flight Boutique are getting in on all the fun and action—and fashion. Flight is teaming up with SOREL to bring the Pinterest experience to life: The boutique is hosting a life-sized pinboard where festival goers can create their own winter film festival-inspired collection featuring clothing and accessories from Flight and footwear from SOREL for a chance to win prizes. The winning “pinners” will receive a pair of boots from SOREL, $100 gift card to Flight, and beauty and lifestyle products from Fresh.

WHERE: Flight Boutique (562 Main Street, Park City)

WHEN: Today through Monday, January 21. Can’t make it Park City? The contest continues online via SOREL’s Pinterest page throughout the festival, January 17-27.

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