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Bridal Market Fall 2012 Collections – Runway Recap – Part II

Happy Wednesday! Today we have part II of the NYC Bridal Market adventures of Mara Marian-Harwood of Events By LMG and Hilary Anderson, Justin Goodson, and Melissa Barber of Alta Moda Bridal. Take it away, Mara!

My second day at Bridal Market began with yet another incredible runway show, this time Ines Di Santo. Industry celebs such as Martha Stewart Weddings magazine editor Darcy Miller, TV Show ‘Say Yes to the Dress’ star Randy Fenoli, and celebrity event planner Diann Valentine were all in attendance. I felt incredibly lucky to be at this exclusive event (thank you Alta Moda Bridal!). Ultra-glamorous, fit-for-a-princess gowns floated down the runway. Consistent with the previous day, an abundance of illusion necklines, asymmetrical bodices, and slit-leg details were seen. Continuing the trend of short reception dresses, a number of fun and flirty short options were also shown.


Ines Di Santo gowns

My mind still blown from the Ines show, I caught a cab with Alta Moda Bridal manager, Melissa, and headed to the Marchesa showroom. Surely one of my favorite collections, there wasn’t one gown I didn’t adore. Each gown was unique from the next and featured some kind of “wow-factor” element, whether it was the beading, construction, or silhouette.


Marchesa bridal gowns

Next stop, the Amsale showroom where Amsale bridesmaid and bridal gown collections were shown. While the Lily & Iris team viewed bridesmaid gowns, the Alta Moda Bridal team and I gushed over the sweet and delicate details of the Amsale bridal gowns.

Amsale gowns

A rushed departure from the Amsale showroom led us to the Lela Rose showroom (you’re always in a hurry to get somewhere at market). Read about the gorgeous Lela Rose gowns and their must-see details here, and watch for my upcoming post in which I feature their fresh and chic, ready-to-wear fashion-inspired belts. Now back to the Piers to catch the Anne Barge runway show…

Arriving at the Piers we waited in a line of hundreds of guests waiting to get in to the Anne Barge runway show. Luckily for us, all these people were in line behind us:

The line outside Anne Barge

A few more appointments were then followed by the Badgley Mischka runway show. I have to admit, I could not get tired of runway shows and neither of these two disappointed. More industry big-wigs like cake-designer extraordinaire Sylvia Weinstock were in attendance among the regulars like Darcy Miller, Mark Ingram, and Randy Fenoli. Be sure to catch tomorrow’s post where I share up close photos of both the Anne Barge and Badgley Mischka collections during the review appointments.

(What’s a review appointment, you ask? This trip I learned that bridal gown shops, like Alta Moda Bridal, attend runway shows first, along with press, to see the collections. After the shows, a “review appointment” is attended in which the shops can see the gowns up close, feel and inspect the fabrics and construction, and look at pricing, as well as fabric and color options. This is typically where orders are placed. If you didn’t know, that’s practically the entire purpose of bridal market for boutiques: to buy new inventory. What a fun part of the business!) 

Showroom visits to Ivy & Aster and Fancy ended our market day before we headed back to our hotel to get ready for the Colin Cowie party, which was absolutely incredible. Held on the 14th floor of a cool and urban New York venue in Chelsea called Glass House, the room included floor to ceiling windows on all sides with incredible views of the city. Upon arriving we were greeted by female violinists in sexy black cocktail dresses who played along with a house music DJ. A stocked bar served Moet champagne in cool, branded white goblets, and servers that resembled models passed small bites on trays as we made our way around the room to greet new friends we made in the industry.

Left: Melissa Barber and Hilary Anderson of Alta Moda Bridal, and Mara Marian-Harwood of Events By LMG; Right: Melissa Barber with designer Anne Barge

An exhausting day ended with our feet soaking in the tub and a much-needed night of sleep before day three. Until tomorrow…

More Bridal Market adventures from Events By LMG and Alta Moda Bridal to come tomorrow, stay tuned!!

{Images: Ines Di Santo via Brides.com; all other images courtesy Events By LMG and Alta Moda Bridal}